The Vision

PTS Consulting set out to redefine how it presents itself to the world. The goal was to move away from the language of traditional consulting and express a more confident, digitally focused identity. The company wanted a brand that reflected how it transforms environments, engages users, and improves operations through technology.

Working closely with Nick Tate, Head of Marketing, and Saiesha Pitroda, Marketing Executive, I led the creative direction for the new global identity. Together we developed a system that communicates progress, clarity, and connection..

The Design

The decision to shorten the name to PTS signified growth and flexibility. The new identity builds on that idea, creating a visual language that is simple, modern, and adaptable.

Every detail was designed for clarity and consistency. Presentation templates, bid documents, social media assets, and marketing materials were rebuilt from the ground up to work as part of one coherent system.

In the physical environment, the new brand extended into office spaces. Frosted glass patterns, wall graphics, and signage were introduced to create a calm, unified atmosphere that reflected the brand’s visual tone.

A detailed brand playbook was created to ensure that every team, across every region, could use the new identity confidently and consistently.

The Implementation

The rollout was carefully planned to include both internal and external communication. Employees were trained on how to use the new materials, and partners and clients were informed about the change and the story behind it. The updated website, internal documents, and social platforms all launched together to introduce the new identity.

The Outcome

The rebrand brought a sense of unity to a global organisation. It gave PTS a visual identity that matched its ambition and created a single voice across regions, disciplines, and teams.

This project showed that a successful rebrand is not only about a new logo or colour palette. It is about helping an organisation see itself more clearly and communicate with greater purpose.