University of Birmingham
The Smart Campus
An editorial design project translating complex data into a clear, engaging story about the future of connected campuses.
The Smart Campus - Editorial Design
The Vision
The University of Birmingham set out to create the world’s smartest campus — a fully connected environment designed to enhance the experience for students, staff, academics, and visitors.
The Smart Campus initiative supports the University’s strategic goals: achieving Net Zero Carbon, building a Living Lab for research, and enabling data-driven decision making across every part of campus life.
Our role was to bring this vision to life visually through a comprehensive Smart Campus brochure and supporting visuals for a promotional video.
The Challenge
The brief was to make a complex, data-heavy concept clear and engaging.
We needed to communicate innovation, sustainability, and connection in a way that felt both aspirational and accessible to a wide audience.
The Design
The brochure became the visual core of the campaign.
Its layout was built around clarity, rhythm, and storytelling. Combining text, data, and illustration to show how technology, people, and sustainability intersect on campus.
Link below to view brochure
https://www.birmingham.ac.uk/documents/university/smart-campus/the-smart-campus.pdf
“The design was the catalyst for having the conversation with internal stakeholders who didn’t understand smart campus to properly buy into it”
